Cellnet Technology, Inc. (Cellnet) announced today that it has named 21-year GE veteran Tracy Moore Senior Vice President of Services. Moore previously served in executive services roles and as president of GE Hydro Energy, a products and services business based in Oslo, Norway.

A certified six sigma master black belt, Moore recently led GE's aviation small commercial engines group where she managed a team responsible for long- term service agreements with regional airlines. Over the course of her GE career, Moore served in various marketing, sales, project management, and product support positions across GE's energy and aviation divisions.

Cellnet chief executive officer David Slump said, "Cellnet and its customers will benefit greatly from Tracy's leadership and services experience. Cellnet has set the market standard for creating customer value from advanced metering programs and Tracy will build on our leadership position."

Moore manages Cellnet's services team that delivers on demand wireless advanced metering today for over 12.2 million installed utility meters. Moore also leads customer support for all Cellnet product-lines and field service offices located across the United States.

Cellnet senior vice president services Tracy Moore remarked, "I'm looking forward to building on Cellnet's long history of service success. As we work to expand advanced metering value innovation with customers, our goal of exceeding expectations will remain the benchmark of success."

GE awarded Moore the annual Corporate Woman Achiever award, and she held leadership roles in GE's Woman's Network. Moore currently serves on the board of Cincinnati's St. Joseph's Orphanage. Moore is a graduate of Princeton University. She is based in Cellnet's Atlanta headquarters.

Cellnet is a sister company of Ampy+Email and is owned by Bayard Group of Companies.